Scenic view of Central Lake, Michigan — a tight-knit community where Bruce Priemer Insurance Services has served families for over 25 years
Trusted Local
Since Day One
(231) 544-6040
Central Lake, Michigan — home to Bruce Priemer Insurance Services

Trusted Insurance in Central Lake, MI

What We Offer

Coverage Built Around Your Life

Whether you're protecting your family, your home, or your business — we tailor every policy to fit your real needs, not a one-size-fits-all package.

Auto Insurance

From daily commuters to weekend cruiser — get the liability, collision, and comprehensive coverage that keeps you on the road with confidence.

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Homeowners Insurance

Your home is more than an address — it's where life happens. We'll make sure it's protected against storms, theft, and everything in between.

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Life Insurance

Term, whole, or universal — we help you find the right balance of protection and savings so your family is cared for, no matter what.

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Business Insurance

General liability, property, workers' comp — we design coverage packages that keep your business running smoothly through any setback.

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Umbrella Policies

Extra liability protection beyond your standard policies — peace of mind when you need an extra layer of security for your assets.

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Not Sure What You Need?

Give us a call — we'll walk you through your options with no pressure, no jargon, just honest advice.

(231) 544-6040
Why Choose Us

A Neighbor Who Actually Cares

Bruce Priemer Insurance Services has been a cornerstone of the Central Lake community for over two decades. We don't just sell policies — we build relationships. When you call us, you reach a real person who knows your name and your situation.

Locally Owned & Operated

We live here, shop here, and send our kids to the same schools. Your community is our community.

Multiple Carrier Options

We work with top-rated insurance companies so we can find the right fit — not just the most expensive one.

Claims Advocacy

When life happens, we're in your corner — helping you navigate claims with clarity and compassion.

No High-Pressure Sales

We take the time to understand your needs and explain your options clearly — no rush, no tricks.

Friendly insurance professional helping a client at Bruce Priemer Insurance Services in Central Lake
25+
Years Serving You
Office exterior of Bruce Priemer Insurance Services on Camp Road in Central Lake
10450
Camp Road
Central Lake, MI 49622
Beautiful Michigan lake scenery near Central Lake
Since 1998
Serving the community
with integrity & care
About Us

Rooted in Central Lake

Bruce Priemer Insurance Services was founded on a simple belief: insurance should be personal. Located in the heart of Central Lake, Michigan, we've spent over 25 years helping families and businesses in our community find the coverage they truly need.

We're not a call center. We're not a faceless corporation. When you walk through our doors on Camp Road or give us a call, you're speaking with someone who knows your name, understands your situation, and will fight for you when it matters most — at claim time and beyond.

49622
Our ZIP Code — We're Local
A+
Carrier Financial Strength
Client Stories

What Our Neighbors Say

We let our relationships speak for themselves. Here's what a few of our clients have shared about working with us.

"Bruce and his team made switching our home and auto insurance incredibly easy. They took the time to explain everything and found us better coverage at a lower rate. It's rare to find that kind of honesty these days."

M.K.
M.K.
Central Lake Resident

"When we had to file a claim after a severe storm, Bruce was right there with us — helping document everything and talking to the adjuster on our behalf. That's the kind of support you can't put a price on."

S.R.
S.R.
Homeowner, Central Lake

"As a small business owner, I needed coverage that actually made sense for my operation. Bruce took the time to understand my risks and put together a package that gave me confidence. Highly recommend!"

D.T.
D.T.
Local Business Owner
Common Questions

Frequently Asked Questions

Get In Touch

Let's Find the Right Coverage Together

Whether you're shopping for a new policy, reviewing an existing one, or just have questions — we're here. No obligation, no pressure. Just honest, friendly advice from someone who lives right here in Central Lake.

Visit Us
10450 Camp Rd, Central Lake, MI 49622
Office Hours
Mon – Fri: 9:00 AM – 5:00 PM

Send Us a Message

Fill out the form below and we'll get back to you within one business day.

10450 Camp Rd, Central Lake
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